Título : | Advertising: principles and practice |
Tipo de documento: | texto impreso |
Autores: | Williams Wells, Autor ; John Burnett, Autor ; Sandra Moriarty, Autor |
Mención de edición: | 3a ed |
Editorial: | New Jersey : Prentice Hall |
Fecha de publicación: | 1995 |
Materias: |
0452 - ADVERTISING MANAGEMENT
|
Número de páginas: | 915 p. |
Il.: | il. |
Dimensiones: | 26 cm |
ISBN/ISSN/DL: | 978-0-13-723248-2 |
Precio: | US$. 10,00 |
Palabras clave: | Marketing - Publicidad
|
Clasificación: | 659.1 |
Resumen: | Contents: part 1: advertising foundations and environment. cap. 1. introduction to advertising. 2. advertising and society: ethics and regulation. 3. advertising and the marketing process .4. advertising agencies. art 2: advertising background, planning, and strtegy. cap 5. the consumer audience. 6. strategic research. 7. trategy and planning .8. how advertising works. Part 3. : advertising media. part 4 : theating advertising. part 5. advertising operations. part 6. miscellaneous advertising. |
Link: | http://dspace.casagrande.edu.ec/opac_css/index.php?lvl=notice_display&id=3492 |