Título : | Crating y delivering winning advertising y marketing presentations |
Tipo de documento: | texto impreso |
Autores: | Sandra Moriarty, Autor ; Tom Duncan, Autor |
Mención de edición: | 2a ed |
Editorial: | Illinois-USA : NTC Business Books |
Fecha de publicación: | 1995 |
Materias: |
0452 - ADVERTISING MANAGEMENT
|
Número de páginas: | 154 p. |
Dimensiones: | 27 cm |
ISBN/ISSN/DL: | 978-0-8442-3529-5 |
Precio: | US$. 25,32 |
Nota general: | Appendix: Planning cards slide planner p. 143/Storyboard format p. 144/Slide stryboard format p. 145/Master prsentation checklist p. 146/Index p. 150 |
Palabras clave: | Marketing - Manual
|
Clasificación: | 658.8 |
Resumen: | Contents: the what, how, and why of business prsentations; presentation strategy; planning the message; selecting and planning the audiovisuals; designing the visuals; orchestrating the presentation; making the presentation; delivering your message; presentation follow-up. |
Link: | http://dspace.casagrande.edu.ec/opac_css/index.php?lvl=notice_display&id=1646 |