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Autor Giler García, Gabriela Tutor |
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Manual de gestión de comunicación en las redes sociales de la unidad educativa bilingüe Educamundo / Espinosa de la Torre, Jael / Universidad Casa Grande. Departamento de Posgrado (2019)
Título : Manual de gestión de comunicación en las redes sociales de la unidad educativa bilingüe Educamundo Tipo de documento: documento electrónico Autores: Espinosa de la Torre, Jael, Autor ; Giler García, Gabriela Tutor, Autor Editorial: Universidad Casa Grande. Departamento de Posgrado Fecha de publicación: 2019 Número de páginas: 155 p. Dimensiones: Digital Idioma : Español Palabras clave: COMUNICACIÓN DIGITAL
REDES SOCIALES
RELACIONES PÚBLICAS
TECNOLOGÍAS DE LA INFORMACIÓN Y LA COMUNICACIÓN
TESIS DE MAESTRÍAClasificación: POS 2019 Resumen: Given that currently the use of social networks is of utmost importance in the promotion and dissemination of any brand, company, product or people, this project focuses on the creation of a manual of procedures and good use of social networks, especially Facebook and Instagram, for the EducaMundo Bilingual Educational Unit, to standardize the procedures and lines to follow under each message, steps to follow in case of some risk situation, as well as the delineation of the graphic line, without Leaving aside the main task of communication with current and potential users. Fecha_adquisicion : 2020-03-18 En línea: http://dspace.casagrande.edu.ec:8080/bitstream/ucasagrande/1896/1/Tesis2073ESPm. [...] Link: http://dspace.casagrande.edu.ec/opac_css/index.php?lvl=notice_display&id=26993 Reserva
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Código de barras Signatura Tipo de medio Ubicación Sección Estado Asignaturas 2 Tesis2073 UCG Tesis 2073 ESPm POS 2019 Tesis Biblioteca Tesis Tesis CD Disponible Manual de gestión de la comunicación en redes sociales colegio alemán Stiehle de Cuenca / Calle Asmal, Cinthya / Universidad Casa Grande. Departamento de Posgrado (2019)
Título : Manual de gestión de la comunicación en redes sociales colegio alemán Stiehle de Cuenca Tipo de documento: documento electrónico Autores: Calle Asmal, Cinthya, Autor ; Giler García, Gabriela Tutor, Autor Editorial: Universidad Casa Grande. Departamento de Posgrado Fecha de publicación: 2019 Número de páginas: 90 p. Dimensiones: Digital Idioma : Español Palabras clave: COMUNICACIÓN DIGITAL
REDES SOCIALES
RELACIONES PÚBLICAS
TESIS DE MAESTRÍAClasificación: POS 2019 Resumen: The elaboration of the Manual of Management of Communication in social networks for the Unidad Educativa Particular Colegio Alemán Stiehle de Cuenca was carried out with the objective of generating positioning and image of the institution complying with the guidelines of communication institutions, in addition to generating bonds of connection with students, ex-students, parents, that is to say with the educational community. The project consisted of first analyzing the deficiencies presented within the school's Facebook page, this being the first social network used by the institution and generate communication strategies to make changes and improvements. It was important to take into account that being an educational entity has several activities inside and outside the campus so it was necessary to fix what type of content would be made known in order to take advantage of the benefits presented by social networks and the scope it has to adequately manage institutional resources. The final result of the project was the manual and through this we have basic guidelines for the management of the institutional Facebook page (@UEAlemán) and this will be used as reference material for the Department of Communication of the school, thus taking into account certain parameters such as: the type of content to publish, periodicity, metrics measurement, etc. In this way, the final result of the project was the elaboration of the manual, which contains detailed information on how and what should be done and communicated on the Facebook page, as well as recommendations that will serve to advance the school's digital communication through other social networks. Fecha_adquisicion : 2020-03-18 En línea: http://dspace.casagrande.edu.ec:8080/bitstream/ucasagrande/1897/1/Tesis2074CLAm. [...] Link: http://dspace.casagrande.edu.ec/opac_css/index.php?lvl=notice_display&id=26994 Reserva
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Código de barras Signatura Tipo de medio Ubicación Sección Estado Asignaturas 2 Tesis2074 UCG Tesis 2074 CALm POS 2019 Tesis Biblioteca Tesis Tesis CD Disponible Manual de gestión de redes para el municipio de Esmeraldas / Holguín Cedeño, Carlos Andrés / Universidad Casa Grande. Departamento de Posgrado (2019)
Título : Manual de gestión de redes para el municipio de Esmeraldas Tipo de documento: documento electrónico Autores: Holguín Cedeño, Carlos Andrés, Autor ; Giler García, Gabriela Tutor, Autor Editorial: Universidad Casa Grande. Departamento de Posgrado Fecha de publicación: 2019 Número de páginas: 102 p. Dimensiones: Digital Idioma : Español Palabras clave: COMUNICACIÓN DIGITAL
PLAN DE COMUNICACIÓN
REDES SOCIALES
RELACIONES PÚBLICAS
TESIS DE MAESTRÍAClasificación: POS 2019 Resumen: The elaboration of the social media management manual for the Municipality of Esmeraldas, seeks to cover the communicative deficiencies that the emerald council presents and achieve the positioning of the municipal image in social networks, in order to reach new users and improve interaction of the existing ones. To achieve this, a previous investigation was needed, through which it was possible to know the shortcomings of the management of the social networks of the council, mainly on Facebook, which its the focus of the communicative actions. Based on the research, strategic strategies, tactics and indicators of the correct use of the platform will be planed, which will facilitate the creation of content that generates interaction with emerald citizens, which represents to the municipality an opportunity to promote its work-focused management constant, as well as the promotion of the emerald culture and its customs. As a result of the strategies which were approached based on the communication plan of the institution, a manual was prepared, which contains the guides and guidelines for the correct use of municipal networks, through both graphic and video content, which generate interactivity with users, as well as fidelity in social networks with the institution, helping to position and improve the image of the Esmeraldas municipality. Fecha_adquisicion : 2020-03-18 En línea: http://dspace.casagrande.edu.ec:8080/bitstream/ucasagrande/1899/1/Tesis2076HOLm. [...] Link: http://dspace.casagrande.edu.ec/opac_css/index.php?lvl=notice_display&id=27000 Reserva
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Código de barras Signatura Tipo de medio Ubicación Sección Estado Asignaturas 2 Tesis2076 UCG Tesis2076 HOLm POS 2019 Tesis Biblioteca Tesis Tesis CD Disponible