Título : | Strategic Management: Concept and Cases | Tipo de documento: | texto impreso | Autores: | Arthur Thompson, Autor ; A.J. Strickland, Autor | Mención de edición: | 5a ed | Editorial: | Boston : IRWIN, INC | Fecha de publicación: | 1990 | Materias: |
0318 - PLANIFICACIÓN ESTRATÉGICA EMPRESARIAL
| Número de páginas: | 1011 p. | Dimensiones: | 24 cm | ISBN/ISSN/DL: | 978-0-256-07837-4 | Precio: | $ 10,00 | Nota general: | Incluye bibliografía | Palabras clave: | Administración Estratégica
| Clasificación: | 658.4012 | Resumen: | The Strategic Management Process. The Three Strategy-Making Tasks: Developing a Mission, Setting Objetives, and Forming a Strategy. Industry and Competitive Analysis. Company Situation Analysis. Strategy and Competitive Advantage. Matching Strategy to the Situation. Corporate Diversification Strategies. Techiques for Analyzing Diversified Companies. Implementing Strategy: Organization-Building, Budgets, and Suupport Systems. Implementing Strategy: Commitment, Culture, and leadership. A Guide to Case Analysis. The manager as chief strategy maker and strategy implementer. Strategic Analysis in Single Business Companies. Strategic Analysis in Diversified Companies. Strategy implementation and administration. Strategy and Ethics Management. | Link: | http://dspace.casagrande.edu.ec/opac_css/index.php?lvl=notice_display&id=3637 |
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