Título : | Magazine publishing |
Tipo de documento: | texto impreso |
Autores: | Sammye Johnson, Autor ; Patricia Prijatel, Autor |
Editorial: | Illinois : NTC College Publishing |
Fecha de publicación: | 2000 |
Número de páginas: | 360 p. |
Il.: | il. |
Dimensiones: | 25 cm |
ISBN/ISSN/DL: | 978-0-8442-3356-7 |
Precio: | US$. 10,00 |
Nota general: | Es acompañado con un manual para el instructor, ver el inv. 2346 |
Palabras clave: | Publicidad - Estados Unidos
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Clasificación: | 070.5720973 |
Resumen: | Contents: part one: the enduring medium. chapter 1. the magazine as a storehouse: the scape of a medium. chapter 2. the magazine as a marketplace: the role of advertising. 3. the magazine as a historical document. 4. the magazine as a social barometer. part two: the magazine's blueprint: 5. magazine concepts. 6. magazine business plans. 7. magazine structures. par three the magazine's content: 8. magazine editorial. 9. magazine designs. 10. magazine production. 11. magazine legalities. 12. magazines for the twenty - first century.. |
Link: | http://dspace.casagrande.edu.ec/opac_css/index.php?lvl=notice_display&id=3487 |