Nota de contenido: | Contents: A Multiple Stakeholder Perspective on Responsibility in Advertising. Modeling Persuasion in Social Advertising: A Study of Responsible Thinking in Antismoking Promotion in Eight Eastern EU (European Union) Member States. Truths, Half-Truths, and Deception Perceived Social Responsibilit y and Intent to Donate for a Nonprofit Using Implicature, Truth, and Duplicit y in Print Advertising. The Effects of Warning-Label Placement in Print Ads. A Social Contract Perspective. Consumer Responses to Corporate Social Responsibility (CSR) Initiatives. Examining the Role of Brand-Cause Fit in Cause-Related Marketing. The Use of Humor to Mask Deceptive Advertising: It's No Laughing Matter. Haseeb Shabbir and Des Thwaites. The Effects of Playing an Advergame on Young Children's Perceptions, Preferences, and Requests. Commercial Media Literacy. What Does It Do, to Whom-and Does It Matter?. Advertiser Pressure on Daily Newspapers: A Survey of Advertising Sales Executives. A Market-Oriented Approach to Responsibly Managing Information Privacy Concerns in Direct Marketing
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