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Autor Kozinets, Robert V. |
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Netnography: redefined / Kozinets, Robert V. / Los Angeles : Sage (2015)
Título : Netnography: redefined Tipo de documento: texto impreso Autores: Kozinets, Robert V., Autor Mención de edición: 2da. ed. Editorial: Los Angeles : Sage Fecha de publicación: 2015 Número de páginas: 305 p. Dimensiones: 24 cm ISBN/ISSN/DL: 978-1-4462-8575-6 Precio: $40.00 Idioma : Inglés Palabras clave: Etnografía
Internet
Medios de Comunicación
Metodología de la Investigación
NetnografíaClasificación: 001.42300 Resumen: Social media and Internet data offer rich opportunities and vexing challenges for sociocultural research. Explaining and extending prior approaches, Netnography: Redefined is an indispensable guide to the understanding and conduct of Internet ethnography. With this volume, netnography is upgraded, updated and renewed with the latest netnographic research from media anthropology, geography, education, library sciences, travel and tourism, linguistics, media and cultural studies, sociology, sexuality, addiction research, gaming studies, and nursing, and multiple examples from the worlds of Facebook, Twitter, LinkedIn, and other social media sites. Like its predecessor, Netnography: Redefined includes full, step-by-step procedural guidelines for the accurate and ethical conduct of netnography. Yet this edition adapts netnography to include big data and social media analytics, as well as further incorporating notions of network analysis. It deepens the practice of netnography through participative engagement, introspection, alternative representation, and a new humanist focus. Netnography: Redefined presents readers with up-to-date guidelines for the most fully realized and distinctive form of online ethnographic research yet developed.
Tomado de: https://us.sagepub.com/en-us/nam/netnography/book242765#descriptionLink: http://dspace.casagrande.edu.ec/opac_css/index.php?lvl=notice_display&id=24755 Reserva
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Código de barras Signatura Tipo de medio Ubicación Sección Estado Asignaturas 2 16.153 UCG 001.42300 KOZn 16.153 Libro Biblioteca Libros LIBROS Disponible