Memoria del proceso de la estrategia de comunicación para la sostenibilidad del intercolegial “Yo Soy la Huella”

Abstract

This process memory communication strategy for the sustainability of intercollegiate “Yo Soy la Huella”. held as part of the Center for Virtual Performance “Bosque Cerro Paraíso” of the “Casa Grande de Guayaquil” University, seeks to guide about what it means communication action such magnitude as the Intercollegiate Competition proposed, defines the requirements for conducting an environmental communication campaign and how to respond to them all. Basically we chose to make this document because there is no further reference in the local environment of a campaign of this nature. It was complex build and implement this strategy, so it is important that in the future other stakeholders with a guide to facilitate their tasks and contribute to its success. This is a procedures manual detailing the facts and events during the development of the strategy for future sustainability actors intercollegiate "Yo Soy la Huella".