Descripción del grado de satisfacción del turista de la Isla Santay e identificación de actividades de turismo comunitario con potencial de desarrollo

Abstract

The methodology used in the following investigation, corresponds to a mixed, descriptive and non-experimental research. This paper is oriented to describe the degree of the tourist’s satisfaction in relation to the services offered in the Santay Island and to identify the potential tourist activities, that can be self-managed by members of the community of the Santay Island. A survey and an interview questionnaire were used as research tools. For the survey, a representative probability sample of 1000 tourists was determined, having a confidence level of 95.5 %; and for the interviews, a discretional sample was used. The survey results show high levels of satisfaction in tourists that had visited the island, being the “scenic beauty” the aspect of the visit that caused more satisfaction to the visitor with 94.2 %. Other important aspects, such as the experienced sensations and the experience of the visit, are detailed in the document. In term of potential activities, “botanical museum”, “educational farm”, “fishery”, “folkloric theater”, and “interpretative excursions” were the ones that stood out along the investigation.