Programas y estrategias asociadas a la responsabilidad social en la gestión bancaria. Estudio de caso del Banco Guayaquil.

Abstract

Corporate social responsibility (CSR) is defined as the active and voluntary contribution that companies have to society and other actors, so that there is a positive development the right, so sustainable strategies are implemented that social, economic factors not threatened environmental improvement and generate competition launched on the market. The possibilities are far-reaching in terms of profitability, so that CSR becomes an ally, because the brand, product or service are perceived by the community as an interested and committed to its stakeholders entity, so that today the term CSR as a new way of doing business, managing the economic actions of the company with sustainable operations and there is a mutuality of benefits himself. Through this research document CSR practices of the company Banco Guayaquil will be presented, revealing what the dimensions are covering, the motivations that gave way to the origin of this business model, bringing their general and specific concepts into activities concrete and strategically structured. Ecuador is vital for CSR, will open the doors in large, medium, small entities and Banco Guayaquil has been no exception in terms of the importance of sustainable social issues involved from years ago to assess progress They have developed.