Programas y Estrategias asociadas a la Responsabilidad Social en la gestión de una Distribuidora Farmacéutica: Estudio de Caso DIFARE S.A.

Abstract

Corporate Social Responsibility has begun to become stronger worldwide in recent years due to the latent needs that society require, nevertheless, this should be part of everyday work done in organizations to achieve results that contribute to sustainable development to each person involved. It is also a theme that has guided the correct use of the practice of active and productive management in companies or other bodies in this field to be socially responsible. The main objective of this research is to describe and identify practices and programs associated with developing Social Responsibility in Ecuadorian companies. The study is characterized as descriptive and exploratory with a qualitative methodology. Were articles, studies, sustainability reports, interviews and field observation were conducted to determine and analyze the implementation of the programs reviewed.