Informe del Proyecto de Aplicación Profesional: La Vereda: estrategia de impacto en medios digitales y análisis de resultados con enfoque estratégico y analítico

Abstract

La Vereda, a Professional Application Project, contemplates the management of an intercultural, digital and community medium, focused on the migratory phenomenon in Guayaquil, specifically on the Venezuelan population in condition of human mobility, and the Guayaquil society as host community. This project aims to raise awareness in the Guayaquil host community about the migratory phenomenon, developing and sharing the life stories of migrants of Venezuelan origin, through four components: training workshops for the migrant population on narrative and digital techniques, reactivation of the Vereda as a digital medium and transmedia project, socialization of the medium on social platforms and a sample of integration between Venezuelan and Guayaquil people as the completion instance. This thesis document reconstructs the experience of the implementation of the four components mentioned above, as well as previous research on the migratory phenomenon in Ecuador and on the role of local media in the perpetuation of xenophobia. The methodology of the project and the results obtained with La Vereda are also explained. Finally, mention that this document is the result of the collaborative work of the abovementioned students: Cajape Bajaña Maylin Elizabeth, Cañizares Véliz Eliana Daniela, López Panchana Marcelo Iván, Olaya Orellana Jorge Enrique, Rodríguez Álvarez Paulette Ashley, Vaca Jurado Alexa Tatiana and Zambrano Caballero José Emilio; and contains the systematization of the Profession Application Project called “La Vereda”; For this reason, the contents present here are related to the other documents of the aforementioned students that complement the general work, with the possibility that certain data may be repeated, without this implying plagiarism or intentional copying.