Nuevas estrategias pedagógicas en redes: edutokers hispanoamericano estudio de caso, Lucia Tenuta

Abstract

Currently, social media provides an effective and dynamic communication cannel to reach large audiences, from which areas like education benefit. This study aims to identify pedagogical strategies implemented by edutokers on the TikTok social network as an informal teaching medium in the field of Language and Literature. The study's methodology adopts a quantitative-sequential approach and is exploratory-descriptive, aiming to measure or collect information without influencing the subject of study through digital content analysis with data collection. Thus, it is concluded that social media, especially TikTok and the "Edutok" phenomenon, have become key learning spaces. Edutokers in language and literature employ innovative pedagogical strategies, leveraging informal language, visual, and communicative creativity. However, limitations are noted due to the novelty and lack of consolidated foundations in the study.