Nuevas estrategias pedagógicas en redes: edutokers hispanoamericanos estudio de caso, Filosofiapop

Abstract

Social networks constitute a dynamic and effective communication channel to reach large audiences, and are used in some areas, such as education, due to the benefits they bring. In this sense, the present study seeks to identify the pedagogical strategies implemented on TikTok by edutokers as a means of informal teaching of the subject of Language and Literature. The methodology adopts a quantitative, sequential and exploratory-descriptive approach with the aim of collecting and measuring information, but without influencing the object of study. It is thus concluded that TikTok, through the hashtag #EduTok, has become a key teaching space, since edutokers use innovative pedagogical strategies, take advantage of the use of informal language, visual and communicative creativity to reach their audience and teach language-related issues. Certainly, there are still limitations that must be faced because it is a new proposal that requires consolidating its bases.