Diseño interactivo y multimedia del IBOOK UCG

Abstract

Nowadays, the way we study is changing around the world due to the Information and Communications Technology (ICT). Comparing to the past studying methods, today there are many tools and applications that make communication faster and the knowledge easier to achieve. The goal of this project is to develop a digital book (iBook) with academic content for the students of Universidad Casa Grande (UCG) of Guayaquil. Also, to determine the structure, design of the product, subject content and costs of this Project, and finally to introduce the final product into the studying method of the mentioned institution. To achieve these goals, it has been very important to make a marketing research concerning the use and costs of iBooks, using research methodology such as focus groups and interviews to high school and college students. It has been very important to analyze the target market to which the iBook is addressed, its trends to use technology in their studying methods and benchmarking of the competitors. The research and financial results that the researchers obtained have been positive. Finally, it can be concluded that the project would be successful, due to the familiarization that the new generation of students have with the use of technologies in their everyday lives, academic and professional career. Also, it would be beneficial for the university to sell the product for academic purposes to their students and, as well, motivate to other institutions to get involved in this new format of knowledge and teaching methods.