Estilo de redacción del IBOOK UCG

Abstract

iBooks UCG is a project that seeks to challenge the education system through the new technology and communication’s proposals. Thanks to Apple's tool, the Universidad Casa Grande managed to create the first interactive digital book on Ecuador. Lengua I was the subject that participated in the pilot project. We summarized and adapted the book Guía Didáctica del Idioma I, of the teacher and coordinator of the Language area of UCG, Sandra Guerrero. To achieve the purpose of the project we proceeded to: debug the content; give a style based on the target’s language; add elements of popular culture that are attractive to the reader; performing a brand design and interface at the forefront of technology trends and perform the necessary research to determine the implementation, sales and distribution variables. This document addresses only the process, evaluation, conclusions and recommendations of the writing style and choice of examples and exercises for the iBook UCG.