Plataforma virtual de servicios profesionales sobre comercio electrónico en la ciudad de Guayaquil

Abstract

This research project presents us with a proposal for a professional services platform on Electronic Commerce. From the context of technological development in Ecuador, regarding the pandemic and post-pandemic, its technological progress in electronic commerce is indisputable. In the case of several companies or businesses, they have been forced to evolve or adapt to this new environment. A documentary investigation was carried out on the exogenous factors and good practices related to the development of the proposal. An important development can be evidenced in Latin America and in Ecuador it stands out for the preference of foreign electronic commerce over national ones. One of the most decisive factors to make the purchase is the opinions of the page and the usability that a web page has. Regarding good practices, international, regional and local references are taken where the communication used together with the functionality of each platform can be evidenced. Regarding the primary research information, in-depth interviews were conducted with freelancers and entrepreneurs (micro, small and medium). Where two approaches are made regarding the personality of the subject of study and his perspective on the different aspects to be involved in the proposal. In this way, qualitative information was collected on the elements to be considered for implementation and development. Finally, the proposal is defined as a freelance service platform that offers a Marketplace-type digital channel between freelancers and clients. Where freelancers can share their profile, experiences and work portfolio to users interested in hiring a specific service. Where a Strategic Communication Plan is proposed that will involve online and offline actions