Entornos emergentes de aprendizaje, Instagram para aprender. Estudio de caso Influencers: Vilma Nuñez y María Tommaso

Abstract

Social networks made their first appearance in 2006 and since then they have become part of our daily lives. Currently, we have appreciated how social networks have been introduced in a new method of informal learning and not only communicational. In this formative research work, an analysis of the interactions between two influencers from the world of digital marketing will be carried out: Vilma Nuñez (@vilmanunez) and María Tommaso (@marketingpormaria) and their followers in order to recognize the social network Instagram as an emerging learning environment in 2022, from a non-experimental and transversal quantitative exploratory-descriptive scope. According to the statistical measurement and analysis of the interactions, they will have a total of 20 publications and 200 comments categorized. It was shown that Instagram represents an opportune territory for the formation and development of informal learning communities on digital marketing. Keywords: INSTAGRAM, INSTAGRAMERS, INFLUENCER, VIRTUAL COMMUNITY, INTERACTIONS, EDUCOMMUNICATION.