Streamers: Nuevas formas de interacción en la plataforma Twitch – categoría Just Chatting

Abstract

This document is the result of a research about new was of interaction and communication that exist today. The objective of it is to know how the interactions between the so-called streamers and their communities are generated within the Twitch platform. The focus of this study is qualitative, for which the digital ethnography method was applied. On the other hand, the techniques for data collection were participant observation of transmissions by two streamers, one national and one international, as well as a focus group aimed at users of the platform. The study revealed that the performance of streamers generates a high connection with their audiences, generating new forms of interaction that are strengthened thanks to the creation of communities based on these connections, which in turn leads to new ways of communicating between people.