Formas de interacción en la plataforma Twitch: caso Streamers categoría Just Chatting

Abstract

This research aims to understand the forms of interaction between the streamer and his audience within the Twitch platform in the category of Just Chatting. A series of theories that allow understanding of the interaction that takes place on this platform is proposed. This study is qualitative, using digital ethnography, and applying the techniques of participant observation and focus groups. The results of the research show that the interaction on this platform is high, but it depends on the number of followers that the streamer has because if they have a huge group the communication process takes a little bit longer while the small ones constantly seek to use multiple ways of interaction to create a strong community that allows them to obtain better economic benefits, in addition to the fact that it was identified that the platform can be used for other types of practices that are not only oriented to entertainment.