Formas de interacción en la plataforma Twitch: caso Streamers – Just Chatting

Abstract

Nowadays, communication through screens has become a new normality around the world. Twitch has managed to create novel spaces for interaction between users who share common interests, positioning itself as one of the most popular streaming platforms after the pandemic. The general objective of this research is to explore how interactions between streamers and their communities develop within the Twitch platform. As for its methodology, it is digital ethnography, making the study qualitative. Observations were made of transmissions of two streamers, one national and one international, and a focus group of active Twitch users was also carried out. As a result, it was obtained that this streaming space allows a multilateral interaction between the users and the streamer, generating a sense of belonging among the connected people. Thus concluding that it is possible to develop virtual communities characterized by their commitment and admiration towards the streamer or the gaming culture.