Formas de interacción en la plataforma Twitch: caso Streamers – categoría Fall Guys

Abstract

This research studies the forms of interaction that take place on the Twitch streaming platform, in the Fall Guys category, between followers and streamers. The theoretical basis considered for the study corresponds to concepts such as digital life, online communities, interaction, performances, network society, among others. The study has a qualitative approach, worked from digital ethnography and applying data collection techniques as participant observation and focus group to two streamers, one local and one international. Among the results, it was revealed that there is a more intimate interaction and a greater sense of belonging in the virtual communities that are created in the channels with a smaller number of followers. Similarly, it was found that the performance used by a streamer will be essential for the dynamics of interaction between him and his audience.