Entornos emergentes de aprendizaje, Instagram para aprender. Estudio de caso de influencers Carlos Skincare y Akasa Skincare

Abstract

Currently, social networks have become an important part of our daily lives, and slowly, they have been introduced in education as an informal method of learning. This degree work focused on identifying the interactions between 2 influencers, Carlos Skincare and Akasa Beauty in the beauty category, and their followers to achieve the goal of recognizing the social network Instagram as an emerging learning environment in 2022, from a non-experimental and cross-sectional quantitative exploratory-descriptive scope. Through the content analysis and statistical measurement of the interactions of a total of 20 posts and 200 categorized comments, it was possible to appreciate that Instagram presents an ideal scenario in the formation of informal learning communities in the beauty category. From these influencers, knowledge is spread and people interact positively to learn and contribute through the discursive practices reflected in the comments.