Campaña de Comunicación Interna para la Empresa BIRA

Abstract

The internal communication campaign proposed in this work aims to improve the image of the mining company BIRA before its workers, focusing efforts on creating the sense of belonging of the workers with it. The use of qualitative tools has been chosen as a research method to consider the perception of workers towards the company and about mining in the sector. As a result of the investigation, the design of an institutional campaign, mainly digital, is proposed as a minimum viable product to work on the message proposed in the campaign. The proposal includes a general vision of BIRA, its history of the 35 years they have been working in the sector, and the history of the company's workers with it, their professional growth and the company's nexus with the city. The digital institutional campaign aims to strengthen the positive relationship between the workers and the company, as well as the relationship between the company and the community regarding its responsible work that aims to safeguard the well-being of the community of Zaruma, a city that has been classified as a magical town in the 2019. MENTORING SUSTAINABILITY SOCAVÓN MAGICAL TOWN