Plan de Exportación de un Ambientador Difusor Mikado de Toronjil-Melisa para España

Abstract

The study of aromas in spaces (aromachology) is a fundamental part of home decoration and interior design, seeking to make the place harmonious and pleasant, using aromas in spaces according to personality and environment. In the year 2020, the confinement caused by COVID, allowed the world population to stay in their homes longer, adapt to teleworking and learn to better reconcile family, domestic and work activities at home, obtaining more workload, due to the increase of working hours and worries producing in some cases stress and anxiety. Likewise, there was a greater frequency of household cleaning and that the main aroma perceived by the population is a clean and pure aroma, leading to an increase in the demand for cleaning products. In this sense, offering a cleaning product that also seeks to bring peace and tranquility to your home with a clean smell and that is also sustainable can be a market opportunity for a non-traditional product, with sustainable, organic raw materials grown by organizations of the province of Tungurahua as is a diffuser air freshener - SUPERMOM lemon balm mikado. Keywords: MIKADO, LEMON BALM, MELISA AIR FRESHENER, SUSTAINABILITY, MILLENNIAL MOTHERS, TRANQUILITY, CLEANLINESS