Proceso de consumo de las artes visuales contemporáneas: Nuevos consumos en la ciudad de Guayaquil post-pandemia

Abstract

The purpose of this research is to analyze the consumption processes of contemporary visual arts in the city of Guayaquil post-pandemic. The main aspects to be analyzed are: New characteristics of the public, the influence of contemporary visual arts on the public and the new opportunities of the consumption processes of contemporary visual arts. The methodology has a qualitative approach, with a case study method and uses the in-depth interview as a research technique. As a result, a new audience of contemporary visual arts has emerged, mostly young, seeking interaction and closeness with the artist and his artistic processes. In addition, attending exhibition spaces remains fundamental for artistic appreciation. Finally, digital alternatives are an opportunity with multiple possibilities to convene different and new audiences of contemporary visual arts in the post-pandemic city of Guayaquil.