Percepción de artistas respecto a las nuevas formas de consumo de artes visuales contemporáneas en el período post pandemia

Abstract

This research aims to understand the perception of visual artists regarding the new forms of digital consumption of contemporary visual arts in the city of Guayaquil in the post-pandemic period. Also, through the qualitative approach, through the experiences of the participants the perceptions reflected in the case study and the application of in-depth interviews are obtained in a practical and accurate way. Additionally, the opinions made are supported by bibliographic material as part of the research techniques. Consequently, from the analysis of results it is relevant that contemporary visual artists are adapting to the capabilities of technology and scope opportunities for the formation of new audiences. So, participants believe that the scenario of contemporary visual arts in Guayaquil is expanding and is constantly learning because the pandemic presents the opportunity to find paths not traveled by visual artists. In addition, through research is better understood the behavior of the public, its approach to art and new forms of consumption in the city of Guayaquil. Which leads us to the conclusion that technology is a misunderstood entity that is hoping to be useful for all parts of society, not just to market in a globalized world. But also to distribute the culture and knowledge of civilizations for civilizations.