Informe de Sistematización del Proyecto de Aplicación Profesional GYEARTE: Reflexión individual sobre el aprendizaje generado a partir de las distintas etapas de producción del video pódcast “El AVCDARIO” y gestión de medios digitales de la campaña “La Escena Vista Entre Líneas

Abstract

The scene of visual contemporary arts in Guayaquil has been developing throughout the past years, it has been developing and consolidating, all due to the special contribution that has been given by the different components and key actors of the world of the arts. Through a qualitative investigation, in which was used the participative observation of the scene and numerous interviews between key actors of the scene, it was understood that the spotlight was put in the art production aspect of the scene. With this background, the proposal of the seventh edition it came to fruition the video podcast of "EL AVCDARIO", with the means to generate knowledge through archives, consultation material, and visualization of said actors in the way that, they will become the protagonists of the scene. They are professors involved in artistic formation, historians, curators, cultural, managers, and professionals involved in processes of investigation and publishing. In this manner, the project of this edition positioned GYEARTE as a brand in multiple digital platforms, reactivating the YouTube account and adding the platform Spotify, consolidating and amplifying at the same time their digital community. Finally, the scene seen through the lines is an edition that contributes to the promotions of the different components and key actors of the visual contemporary arts scene of Guayaquil