Plan de negocios para la producción y exportación de bombones saludables con edulcorante natural hacia el mercado chileno

Abstract

This project addresses the problem of exporting from Ecuador a chocolate named bonbon with 60% fine concentration of cocoa aroma, filled with almonds and sweetened with sweeteners that has a low caloric content and is beneficial and nutritious for health that favors people. suffering from diabetes aimed at the Chilean market. The objective of this study is to propose a business plan for the production and export of Ecuadorian chocolates made with fine cocoa aroma and natural sweetener to direct them to the Chilean market, especially for diabetic consumers in the period of 2022. This study has a descriptive design, with the purpose of determining the impact of marketing, it also seeks to identify the characteristics, trends and strategies of the Chilean market, in which a mixed approach will be used to determine the impact and also better understand the reality of the Chilean market. The main conclusion is that a business plan for the production and export of healthy chocolates with natural sweetener to the Chilean market is feasible, showing in the indicators an Internal Rate of Return with 73.87%, and a Net Present Value of $81,318.00. that exposes a positive scenery demonstrating that the project can satisfactorily meet the agreed payment commitments, with a monthly production of 2,400 boxes at a Retail Price of $3.30. KEY WORDS: COCOA, CHOCOLATES, HEALTHY, EXPORT, TARIFF PREFERENCE.