Streamers: Nuevas Formas de Interacción en la Plataforma Twitch - Categoría Gaming: Warzone

Abstract

This research studies the forms of interaction generated from streaming platforms. Its main objective is to explore how interactions develop between users (streamers and viewers) and the online communities existing within the streaming platform to be studied, Twitch. For this study, the participant observation technique was applied, which consisted of watching four transmissions from two selected streamers, one local and the other international. In addition, a focus group was held with viewers and content creators, in order to understand their perceptions and opinions regarding Twitch. For the analysis of the participant observation, the following aspects were taken into account: performance, clothing, relationship with users, among others. This technique allows us to learn the priority streamers usually give to users, depending on the number of followers or subscribers of the channel. While with the focus group it was possible to visualize how common it is to consume content online today and the importance of the quality of the content to be consumed. This research made it possible to demonstrate that digital platforms such as Twitch are spaces for new forms of interaction between persons who become users, creating online communities and causing mutual growth among all users. Keywords: TWITCH, ONLINE COMMUNITIES, STREAMING PLATFORMS AND PERFORMANCE