Streamers: Nuevas Formas de Interacción en la Plataforma de Twitch - Gaming Fornite

Abstract

This study explores the interactions and perceptions that exist between streams on Twitch for the Gaming-Fornite category with their viewers and how these influence the development of communities within the platform. To get a better understanding of this topic, a theoretical review process related to the research topic was carried out focusing on concepts such as: Network Society - Digital Life - Virtual Identity - Performance - Online Communities - Streaming Interactions. The research has a qualitative approach, in which the content of 2 streamers of the selected category were studied. The first is an international streamer recognized in the platform and the second, a local streamer also of the category, that is still developing within this activity. For the process of gathering the information, tools such as participative observation and a focus group were applied. The results obtained from this research process reveal that the interactions between streamers and viewers are mainly enhanced by performative elements such as the streamer's personality and graphic resources, since they allow a fluid and bidirectional interaction between both parties that results in the development to digital communities. Along with the perception that users have of the platform and its ease of use towards the final users.