¿Qué m!3%#@ es género?: Experiencias de aprendizaje en línea para mejorar las representaciones de mujeres y población LGBTQI+ generadas por los publicistas como creadores de contenido

Abstract

This study with a mixed approach and an exploratory-descriptive scope examined the effectiveness of the learning and the self-perception of the knowledge obtained from the course "Representations of gender in the media" of the Zoom Project, aimed at 18 advertising professionals during the period 2021. The study used the following tools: a) the survey developed through two questionnaires on knowledge learned and perspectives of the course, and b) a focus group that delved into the experience of the trainees on the quality and effectiveness of the learning of the course. As a finding, it was found that, on average, the participants (n=18) correctly answered 9 of 10 questions. Additionally, the participants expressed a positive self-assessment about the learning of the course, with an average value of 14.39 out of a maximum score of 16. Meanwhile, the focus group presented the need for faceto-face activities for the development of the course. Keywords: GENDER REPRESENTATIONS, MEDIA REPRESENTATIONS, GENDER STUDIES, GENDER STEREOTYPE