Comportamiento del público de artes visuales contemporáneas en la ciudad de Guayaquil en el contexto de la pandemia producida por Covid-19

Abstract

This research aims to analyze the behavior of the contemporary visual arts public in the city of Guayaquil in the context of the pandemic by Covid-19. The methodology has a qualitative approach and makes use of the case study method, using in-depth interviews and document analysis as research techniques. The main results show that the art public, who are actors from the art world, believe that the contemporary visual arts scene in Guayaquil is expanding. Furthermore, their consumer behavior responds to personal and professional interests, and, finally, they see in virtuality an opportunity to know emerging artists from the city. The main conclusion is that the public behavior is marked both by its own interests and by the situation of contemporary visual arts in Guayaquil. Keywords: PUBLIC OF ART, CONTEMPORARY VISUAL ARTS, CONTEMPORARY ART, PUBLIC BEHAVIOR