Streamers: nuevas formas de interacción en la plataforma Twitch – Categoría Just Chatting

Abstract

This research addresses whether digital and social streaming platforms enable new forms of interaction between people. It aimed to explore how interactions between streamers and their communities develop within the Twitch platform. For this purpose, the technique of participant observation was used in the transmissions of two streamers, one national and one international. In addition, a focus group was used to deepen the users' perceptions of the platform. Some of the elements analyzed were their image, clothing, scenography, gender role, among others. However, what is most noteworthy are the differences between both streamers in terms of their gender role, which encompassed the rest. On the other hand, the focus group revealed that users find it rewarding to be taken into account by the streamers and the priority given to personality over content. Indeed, new platforms, such as Twitch, generate new modes of interaction between users and create communities of their own.