Streamers: nuevas formas de interacción en la plataforma Twitch – Categoría Shooting primera persona

Abstract

In this document, the research process was carried out on the new forms of social interaction that exist between people today. The objective of this study is to know how the interactions between content creators and their communities develop within the Twitch platform. The focus of the study was qualitative, the digital ethnography method, the techniques for data collection were participant observation of two streamers, one local and the other international, as well as a focus group on platform consumers. The study showed that the performance of each of the streamers allows greater visibility and connection with their audiences, in this way they generate new forms of interaction that are graphed through emojis, gifts. Research shows that the Twitch platform generates new forms of socialization between content creators and their communities.