Streamers: nuevas formas de interacción en la plataforma Twitch Categoría Just Chatting

Abstract

This research explores the development of interactions between streamers and their community within the streaming platform Twitch, Just Chatting category. Theoretical bases have been considered to understand the development of this streaming platform, for which concepts such as: digital life, performance, interaction, virtual communities, among others, were reviewed. The study has a qualitative approach, with digital ethnography method, applying the techniques of participant observation and focus group to Twitch users and two streamers, one national and one international. The results showed that the smaller the streamer's community is, the closer and more personal the interaction between him and his followers becomes. On the other hand, it was determined that, from this constant interaction, a sense of inclusion is built where through common elements a digital community is created in relation to the self-identification between the streamer and their audience.