Streamers: nuevas formas de interacción en la plataforma Twitch-Categoría Arte

Abstract

This research analyzes the new forms of interaction that occur between the streamers of the Twitch platform of the "Art" category and their communities. The methodology used is a qualitative, exploratory and descriptive visual approach using the digital ethnography method. As information gathering techniques, the participant observation of 4 live transmissions of 2 streamers - one national and one international - of the "Art" category and a focus group of 13 users of the Twitch platform were carried out. The results obtained on the development of interaction between the streamers of the category "Art" and their communities within Twitch; exposes that the audience feels part of a community when they interact with each other through interactive elements such as gifs or emotes as well as having common interests. Both streamers (national and international) aim to generate relationships with their communities to extend their audience to a platform with a broader and more organic reach.