Streamers: nuevas formas de interacción en la plataforma Twitch – Categoría Just Chatting contenido videojuegos

Abstract

Modern ways of interaction have been taking popularity thanks to the advanced technological progress that came along in the new digital with the pandemic going on. Therefore, the entertainment industry had to adjust to the new necessities of the recent generations, that claim other ways of communication. This research had as objectives, analyze the type of interaction between streamers and users from Twitch, streaming platform, identified the present performatic elements in the transmission and know the perceptions that the people from the study have about it. A qualitative methodological approach was used, with two techniques: observation cards and focus group applied to Twitch users and to two streamers, one national and one international. The results indicated that interaction, personalization, and feelings of identity are factors that promote the use of the platform. It was concluded that the performance managed by the streamers together with the interaction is decisive in the formation of virtual communities.