Streamers: Nuevas formas de interacción en la plataforma Twitch – categoría Just Chatting contenido deportivo

Abstract

This study allows us to know how the interactions between streamers and their communities are built within the Twitch platform in the “Just Chatting” sports content category. The theoretical basis was based on concepts such as digital life, virtual identity, performance, network society, virtual communities, among others, which contribute to the understanding of the development of the streaming platform as a new information exchange space. The present study is a qualitative research, where digital ethnography was used to obtain data from the platform. Two streamers were chosen from the category, one national and the other international, where a participant observation was applied, and later-on, a focus group with expert members of the platform. The most relevant results showed that the interactions caused on Twitch are due to the facilities provided by the platform, the streamer's performative elements such as his personality in the transmission and the chat screen that generates constant interaction due to its attractive and innovative options.