Consumo audiovisual en Guayaquil durante el post confinamiento obligatorio por la Covid-19: estudio cualitativo de los públicos de películas y series de 30 a 59 años: Hábitos de consumo

Abstract

The SARS-CoV-2 pandemic was accompanied by preventive confinement policies at a global level that directly impacted the lifestyles of individuals, especially with regard to audiovisual consumption. Based on this context, this research aimed to know the consumption habits of series and movies after the conclusion of mandatory confinement. As part of its methodology, 15 semi-structured interviews were conducted with men and women between 30 and 59 years old in the city of Guayaquil. The study shows that, currently post-confinement, the members of the social group studied reflect new trends in audiovisual consumption. There is a decrease in the frequency in which movies and series are observed, but an increase in the difficulties of concentration and critical analysis when doing so.