Consumo audiovisual en Guayaquil post confinamiento por la Covid-19. Estudio cualitativo de los públicos de series y películas de 15 a 29 años: hábitos de consumo

Abstract

The emergence of the COVID-19 pandemic has had a significant impact on habits, customs, imposing, together with technology, new forms of work, communication, health, and within this, new practices of cultural consumption. The objective of this qualitative research was to know aspects about the consumption habits of movies and series in Guayaquil, studying audiences between 15 and 29 years of age, establishing their habits and ritualizations in the post-confinement period. 15 semi-structured interviews were carried out between the months of July and August 2021. Among the main results, it was evident that during the post-confinement period, the full recovery of movie consumption habits in the cinema has not been achieved with respect to the pre-pandemic period. On the contrary, there is an increase in the habits of consumption of series and movies at home, mainly on the Internet, which is evident mainly among the group of those who study over that of those who work.