Consumo audiovisual en Guayaquil durante el post confinamiento obligatorio por la Covid-19. Estudio cuantitativo de los públicos de películas y series de 15 a 29 años: motivaciones, canales, medios de comunicación, dispositivos y plataformas.

Abstract

In 2020, the world entered a pandemic due to the spread of COVID-19. This fact caused a series of restrictions, including mandatory quarantines around the world, which has had an impact on changes in habits in individuals in different spheres of their lives. The present study aimed to investigate the audiovisual consumption carried out by young people between 15 and 29 years old in Guayaquil after the mandatory quarantine (post-confinement). The motivations, the use of platforms and media used by young users at the time of audiovisual consumption, in the post-confinement stage, were analyzed using a quantitative method that involved 384 respondents. Among the most important results, it was obtained that when it comes to watching movies or series, young people associate this form of entertainment with comfort, since their mode of consumption involves using devices that are easily accessible from home. Young people from Guayaquil prioritize the viewing of series and even practice binge-watching. Since the quarantine, the participants have changed their perception, that films are seen in company, on the big screen and consuming food, now associating it with an activity of personal space and comfort.