Consumo audiovisual en Guayaquil post confinamiento obligatorio por la covid-19. Estudio cualitativo de los públicos de películas y series de 30 a 59 años: motivaciones, espacios, plataformas, dispositivos y canales de comunicación

Abstract

As the whole world was affected by the spread of COVID-19, Ecuador, like the rest of the countries, had to adapt to mandatory confinement. The pandemic caused a change in the consumption habits of audiovisual products in Guayaquil residents. The mandatory confinements have been gradually eliminated, so that people have returned to a relative normality. Due to this situation, the present work sought to know the habits of consumption of series and films of Guayaquil residents between 30 and 59 years old, according to their lifestyles, in the compulsory post-confinement by Covid 19. For this project it was decided to carry out a qualitative study in which 15 semi-structured interviews were conducted with Guayaquil residents between 30 and 59 years of age. Which as the main result presented that the motivation when consuming series and movies in postconfinement was to seek a moment of distraction from daily activities, focusing directly on a way to escape from the work activities that they resumed through the search for emotions and illusions through series and movies. In addition, the consumption of movies and series is considered a moment of family experiences. Parents see it as a way to live experiences with their children.