“Madre, furiosa y una mujer del pueblo: el carisma como herramienta para la construcción de un liderazgo populista femenino”

Abstract

Over the recent years, despite a remarkable emergence of populist male and female leaders in Latin American politics, the concept of female populist leadership has not been deeply explored. For the possible creation of this term, charisma is considered as a multi-faceted term that becomes a cross-cutting element for this concept. Thus, in this qualitative work, a conceptual reflection is applied as a method based on a bibliographic review of texts on charisma reaching from Weber's theories regarding a supernatural charisma to more current perspectives that contemplate a secular approach to the term, leadership, the influence of gender and populism. This study was able to obtain as results that the development of charisma will depend on the context, which allows it to become an innovative element and strategic tool for female populist leaderships. KEY WORDS: CHARISMA, POPULISM, FEMALE LEADERSHIP, LATIN AMERICA