Consumo audiovisual en Guayaquil antes y durante el confinamiento por la Covid-19: sistematización de los resultados del Estudio de los públicos de cine de 30 a 59 años, según sus estilos de vida (2020)

Abstract

The main objective of this thesis was to systematize the fieldwork in the research about Consumos audiovisuales (películas y series) de hombres y mujeres de 30 a 59 años, antes y durante el confinamiento obligatorio por la Covid-19, previously carried out in the same college on 2020, in order to analyze the habit of audiovisual consumption and the possible alterations that it has suffered after lockdown. As part of a qualitative study, the systematization tool was chosen to analyze the most relevant results found on the interviews made during the previous study, seeking to make an analytical reflection on the experiences collected, to profoundly understand what happened socially during that period of time and extract valuable information from the phenomenon, in order to serve as a guide for future researchers. Among the most relevant results are that participants based their content preferences according to their emotional states, which are influenced by their cultural reality. Likewise, these people tend to use their content preferences as a means to strengthen relationships with others, whether they are family, friends or people with whom they wish to establish new relationships. Another interesting finding was that for many people, public opinion or recommendations made by their close ones are a key determinant when choosing audiovisual contents. During the period of mandatory confinement, the routines of the interviewees changed, and as a consequence a distortion was observed in their schedules and spaces of audiovisual consumption, which led the participants to adopt new ways of relating to their usual audiovisual products.