Sistematización de experiencia de la creación de una nueva herramienta y posicionamiento de las redes sociales del proyecto Güeyitas, para educar a niños y sus adultos inmediatos sobre convivencia responsable con animales de compañía en Guayaquil - Ecuador durante el 2021: sistematización del proceso de recolección de auspiciantes para el proyecto Güeyitas durante el 2021

Abstract

Güeyitas is a Professional Application Project with an extensive trajectory that began in 2016. Its purpose is to train and communicate through the learning technique, gamification, about the importance of responsible coexistence with pets. Its didactic resources are aimed at children between 5 and 12 years old and their immediate adults. During 2021, its eighth edition developed the proposed activities through two modalities: online and face-to-face because in certain actions the grouping of people was not feasible to ensure the safety and health of all participants considering the present context in which people live a pandemic caused by the disease COVID-19. As in previous editions, Güeyitas developed a new tool which was meant to teach the community. Similarly, the existing tools were enhanced by spreading them using online platforms in order to make them easily accessible to anyone who wishes to learn about responsible coexistence with pets, as many times as necessary. Finally, it was decided to integrate new strategic allies to assure consumers that the information provided by the project is accurate. This document gathers the experience of its executors and the experimental process that was carried out during the year 2021.