Sistematización de experiencia de la implementación de un programa de capacitación y de una campaña de comunicación para mejorar la valoración del trabajo de los recicladores y recicladoras de la Asociación de los Ceibos de la ciudad de Guayaquil de proyecto recicladores con rostro 2021: evaluación del impacto de las sesiones del módulo de conciencia ambiental del Proyecto Recicladores con Rostro 2021

Abstract

The following research rebuilds the outcomes from the experience that we get from implementing the training program “Leaders of Recycling Education” and also the communication strategy “Recicladores con Rostro”, they are both activities part of the job we performed with the recyclers from Los Ceibos Recycling Association Service and the residents from the local community of the area. The goal of this project is to improve the low assessment/valuation of work from male and female recyclers of the Ceibos area from Guayaquil city. The systemic order seeks to be an instrument that allows us to continue and to replicate the project in the short, medium and long term. For the execution of the training program, we worked through four courses (empowerment, team work, environmental awareness and gender role) divided among 15 sessions, which were imparted via precency teaching on Los Ceibos Comite’s installations. The communication campaign was elaborated across three diffusion tactics, the first one consisted on door to door delivery of a complementary kit (Recycling manual, Association badge sticker and the moving bag), second and third were focused on the spreading of Learning pods and life stories. All of this aiming for the change of perception from the nearby community towards male and female recyclers of the association. At last, results, conclusions and recommendations are handed over, all briefly gathered including systemic order and experiences from this project.