Creación y propuesta estratégica de comunicación digital de una herramienta para medir emociones en la Ciudad de Guayaquil: TERMOCITY.GYE: Modalidad Trabajo Complexivo

Abstract

"Without emotion there is no action or decision making." For better or for worse, emotions mark us, open doors or create barriers and this is decisive for the coexistence of people in a society, especially like ours, predominantly made up of the Millennial population: Hyperconnected digital natives, who are experiencing lately emotions laden with stress and depression. This age group was chosen for their openness to share and talk about their emotional health as the early adopter of Termocity.Gye App. A mobile application that is focused on making technology visible support for the emotional health of Guayaquil millennials already that allows the app user to know the strongest emotions that the app detects via artificial intelligence and facial recognition and builds a history in the form of an emotional thermometer. The communication strategy for its launch seeks to promote the use of it with the main objective of raising awareness in digital native millennials of the importance of making visible the temperature of their emotional states and taking action to achieve a balance that helps them take the control of their lives. My goal is for Termocity.Gye to allow me to obtain emotional data that serves as input to public and private companies for the realization of future communication strategies focused on their specific emotional needs.