Creación de una herramienta y comunidad digital de turismo gastronómico: modalidad Propuesta de Innovación

Abstract

Guayaquil, one of the most important cities in Ecuador, with a population of around three million inhabitants, is a cosmopolitan city which is constantly evolving thanks to the merging of different cultures, globalization, innovation and the entrepreneurship of its people. It is also careful of maintaining its traditions that are learnt and taught throughout entire generations. All of that makes them a unique destination. The effort put in this project is aimed at the gastronomic field and tourism of Guayaquil city and the impact of technology in these fields, the overall culture of its inhabitants, and the benefits of a tourism based on local gastronomy through technological tools. Local Taste seeks to contribute to the economic reactivation by proposing - through digital solutions - a map of the gastronomic offer of Guayaquil and its surroundings as a new way of doing tourism for both Guayaquil and Ecuadorian people, as well as for foreigners, in addition to the creation of a digital community of foodie travellers who share their love of discovering local gastronomy. The carried-out research was qualitative in order to know the most important aspects of the future user, and of tastes and preferences at a general level. One of the aspects to be highlighted in the research has been their "lifestyle" based on the use of the internet, which today is indispensable in people's lives. Although this project envisions gastronomic tourism promoted through digital tools and the internet, its end result will be to live a gastronomic experience in the real world.