Creación y estrategia de lanzamiento del departamento de Asesoría en Comunicación Interna de la agencia Cuarentena

Abstract

This document develops a digital communication strategy for the new endomarketing and internal communication department of the Cuarentena Agency, Strategic Laboratory through a digital launch campaign developing an event called "From Inside 2.0, a much more internal communication”. After an extensive bibliographic analysis, as well as the results of the Focus Group carried out, it was evident that the new endomarketing service for companies is relevant for Early Adopters and an introductory digital event could be a good opportunity to gain visibility and positioning as experts in the area.